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MSGM turned its latest Milan runway into a dynamic 'living canvas'

BOOKMARK ARTICLE
MSGM’s joint women’s resort and SS25 menswear show set the stage for dynamic interaction between the space and in situ art, fostering an atmosphere of creative energy. - Courtesy of MSGM
The show took place in an expansive industrial space in Milan's Zone 4, set up within a long room lined with transparent plexiglass showcases against freshly painted white walls, giving way to a modern, minimalistic ambience. - Courtesy of MSGM
As anticipation built just before the show began, four groups of artists emerged. Their task was to paint the plexiglass showcases from the opposite side, turning them opaque. - Courtesy of MSGM

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Brand
Performance Director
Fabio Cherstich

MSGM’s joint women’s resort and SS25 menswear show set the stage for dynamic interaction between the space and in situ art, fostering an atmosphere of creative energy.

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