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Louis Vuitton uses scenography to set up its Pharrell x Nigo collab as an instant classic

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Wonderwall’s set design for Louis Vuitton’s AW25 Menswear show was designed as an archive-themed exhibition space. - Courtesy of Louis Vuitton
The Louis Vuitton-branded ‘black box’ mirrored the Cour Carrée, one of the central courtyards of the Louvre Palace in Paris, renowned for hosting Louis Vuitton shows. - Courtesy of Louis Vuitton
Inside the glossy box, under theatrical darkness, two circles stood out: the illuminated ceiling and the subtly pink floors, again featuring the Louis Vuitton pattern, punctuated by rolling archival shelves resembling those found in libraries and archives. - Courtesy of Louis Vuitton

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Set Design
Production
Brand
Louis Vuitton

Wonderwall’s set design for Louis Vuitton’s AW25 Menswear show was designed as an archive-themed exhibition space, framing each piece of the new collection while emphasizing the historical and cultural significance of the House’s con

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