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In LA, a Paul Pfeiffer retrospective uses architecture to deepen the art-viewing experience

BOOKMARK ARTICLE
Büro Koray Duman designed an immersive exhibition for Prologue to the Story of the Birth of Freedom, a Paul Pfeiffer retrospective at the Geffen Contemporary at MOCA museum in Los Angeles. - Zak Kelley
Across a 2,043-sq-m space, the show presents the artist’s works, exploring themes of spectacle, belonging and identity which are also integrated into the exhibition’s design and architecture. - Zak Kelley
Modelled on a studio stage, the space is partitioned into white-walled gallery zones. - Zak Kelley

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Client
The Geffen Contemporary at MOCA
Artist
Paul Pfeiffer

A retrospective of artist Paul Pfeiffer’s work uses architecture to reflect the collection’s thematic content, adding an additional experiential layer for viewers.

Key features

Büro Kora

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