Enjoy 2 free articles a month. For unlimited access, get a membership now.

How Miu Miu incorporated digital storytelling for its latest collection presentation

BOOKMARK ARTICLE
Miu Miu’s AW24 fashion presentation centred around Cécile B Evans digital art piece Reception, in which actress Guslagie Malanda portrays a woman skilled in forgotten languages. - Courtesy of Miu Miu
pon entering Paris’ Palais d'Iéna, visitors were greeted by four large digital screens on the walls and three rectangular digital chandeliers in the middle of the room. - Courtesy of Miu Miu
The main character of Reception sat at a wooden table within a digital space, once known as a parliamentary semicircle, then repurposed as a data centre. - Courtesy of Miu Miu

1 / 9

Design
Brand
Art
Cécile B Evans
Production
Villa Eugénie

Miu Miu’s Autumn/Winter 2024 collection showcased a creative collaboration delving into an art piece exploring the themes of memory, communication and the digital age.

Key features

Miu M

Create a free account to read the full article

Get 2 premium articles for free each month