Hermès mastered phygital brand space for Watches & Wonders. Here’s how
This spring, the storied French house enlisted Canadian digital artist Sabrina Ratté to present its newest timepiece, the Arceau Le temps voyageur, at Geneva fair Watches
Create a free account to read the full article
Get 2 premium articles for free each month
Related Articles
MORE Shows
A Dutch museum proposes a slow and considered kind of immersive experience. Here’s how
Explore innovation and celebrate heritage at 10 must-see Salone del Mobile 2025 presentations
4 shows bringing colour to the forefront as a tool for immersive experiences
Discover the future of living spaces with these 5 forward-looking presentations in Milan
Don’t miss these 5 sustainability-focused exhibitions and talks at Milan Design Week
From schools to collectives, see these 8 presentations from emerging designers in Milan
5 sensory exhibitions move beyond the fair walls at Fuorisalone 2025
Visiting Milan Design Week 2025? These are FRAME's 5 must-see talks and tours
What the AW25 fashion season can teach about designing an effective show
Cynthia-Ammann_01-thumb.jpg)
