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Harnessing the immersive power of colour, this installation stood out during MDW

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A colourful, interactive brand activation designed by We+ for Italian cooking appliance company Elica during Milan Design Week 2024 won Best Use of Colour. - Antinori
Orlando Marques, founder and director of OMstudio Lighting Design, said: ‘The experience brings you inside the colour’. - Antinori
Presented during Milan Design Week 2024, the installation drew inspiration from Elica’s latest cooking appliance. - Yuya Sawamura

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Design
Client
Floor Area
400 sq-m

A colourful, interactive brand activation designed by We+ for Italian cooking appliance company Elica during Milan Design Week 2024 won Best Use of Colour.

The immersive experience of colour – as

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