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Balenciaga's shows are moving toward performance art. How will that shape its runway spaces?

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Mixed by Sissel Tolaas, a strong aroma of petrichor – the wet earth after rain – scented the space. - Courtesy of Balenciaga
The SS23 runway was the stage for fashion and performance art alike. - Courtesy of Balenciaga
The 275 cu m of mud was provided by Florentaise, a French family-owned company. - Courtesy of Balenciaga
Design studio Sub and artist Santiago Sierra developed the set of Balenciaga’s latest show. - Courtesy of Balenciaga

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Design
Smell Design
Sissel Tolaas
Music
BFRND

A simulated mud catastrophe with multisensory elements, Balenciaga’s Summer 2023 runway was the stage for fashion and performance art alike.

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