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At Hermès’ latest Watches & Wonders stand, immersive art augmented product discovery

BOOKMARK ARTICLE
While O’Keefe took cues from cave art and modernist geometries, the direct inspiration for the scenography was the silhouette of the Hermès Cut watch, a 2024 design by Philippe Delhotal. - Haw-lin Services
This year’s edition of Geneva watchmaking trade fair Watches and Wonders saw Hermès partner with artist Erin O’Keefe for an immersive stand breaking conventional rules of display. - Team Whaaat!

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This year’s edition of Geneva watchmaking trade fair Watches & Wonders saw Hermès partner with artist Erin O’Keefe for an immersive stand breaking conventional rules of display. 

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