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At Hermès’ latest Watches & Wonders stand, immersive art augmented product discovery

BOOKMARK ARTICLE
This year’s edition of Geneva watchmaking trade fair Watches and Wonders saw Hermès partner with artist Erin O’Keefe for an immersive stand breaking conventional rules of display. - Team Whaaat!
Perspective was king with the scenography, which depended on a series of large sculptures iterating in large scale the work of the American visual artist. - Team Whaaat!
Embedded into nooks within these fantastical forms were Hermes’ new watches, each waiting to be discovered as Watches and Wonders-goers made their way through the space. - Team Whaaat!

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This year’s edition of Geneva watchmaking trade fair Watches & Wonders saw Hermès partner with artist Erin O’Keefe for an immersive stand breaking conventional rules of display. 

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