AMO leans into fantasy and storytelling with Prada's SS25 menswear runway

AMO shaped the Fondazione Prada Deposito as a monochrome fairytale for Prada’s SS25 show, creating an architectural backdrop with a slightly mystical ambience. - Courtesy of Prada

The Fondazione Prada Deposito was enveloped in darkness, setting a dramatic stage for the SS25 Prada menswear show. - Courtesy of Prada

Perched three m above the floor, as if on an imaginary hill, was a humble hut, evoking the charm of fairytales. - Courtesy of Prada

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Location

L.go Isarco, 2, 20139 Milano MI, Italy

Designer, Architect

AMO

Brand

Prada

AMO shaped the Fondazione Prada Deposito as a monochrome fairytale for Prada’s SS25 show, creating an architectural backdrop with a slightly mystical ambience.

Key features

The Fondazion

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AMO leans into fantasy and storytelling with Prada's SS25 menswear runway

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