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AMO gives a masterclass in mixed media messaging with Miu Miu’s SS25 set design

BOOKMARK ARTICLE
For the Miu Miu SS25 show, the Palais d'Iéna in Paris was transformed into a vibrant tableau. - Courtesy of AMO
Central to the setup was a mechanical conveyor belt suspended from the ceiling to which newspapers were attached. - Courtesy of AMO
Miu Miu produced the newspapers, probing themes of truth and misinformation in the current era of fake news and AI. - Courtesy of AMO

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Design
Brand
Artist
Goshka Macuga

The Miu Miu SS25 fashion show motto: ‘salt looks like sugar’, spoke to the idea of seemingly similar yet inherently different entities, and was effectively translated into the physical space created by AMO and artist Goshka Macuga.&n

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