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Seoul's fashion scene comes to Paris with an art-infused Marais flagship

Premium
18 Jul 2024
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Retail
BOOKMARK ARTICLE
Seoul's fashion scene comes to Paris with an art-infused Marais flagship
  1. Handsome Corp., a multi-label South Korean fashion brand, has opened its first flagship outside of South Korea for its labels System and System Homme, in Paris. - Courtesy of Handsome Corp.
  2. With a diverse portfolio of retail concepts, the brand expands its global presence with the boutique designed by Berlin-based studio Gonzalez Haase AAS. Situated in the city's Marais district, the 379-sq-m store spans two floors and is designed with the concept: ‘Seoul, where the past and present coexist.' - Courtesy of Handsome Corp.
  3. The idea has been brought to life through collaborations with Parisian and Korean artists and designers. - Courtesy of Handsome Corp.
  4. A mostly achromatic space is punctuated by slightly tilted display walls and a lighting arrangement comprising a dual-beam system radiating from two vanishing points, - Courtesy of Handsome Corp.
  5. The space is, at its core, designed as a gallery. It is pragmatically constructed, and activated aesthetically through the artist-designer contributions. - Courtesy of Handsome Corp.
  6. One such contributor is Korean artist Hwang Hyeong-shin, who draws inspiration from the geometric build of urban environments and employs architectural volume as displays. - Courtesy of Handsome Corp.
  7. French contemporary graffiti artist Tanc used repetitive lines in vibrant colours to convey the energy and motion Paris is known for. - Courtesy of Handsome Corp.
  8. Kim Ara devised a piece called Vertical Lines, informed by the verticality of Seoul’s architecture. - Courtesy of Handsome Corp.
  9. The pieces add depth and colour to the interior, while communicating System's multicultural brand perspective. - Courtesy of Handsome Corp.
Item 1 of 9
  1. Handsome Corp., a multi-label South Korean fashion brand, has opened its first flagship outside of South Korea for its labels System and System Homme, in Paris. - Courtesy of Handsome Corp.
  2. With a diverse portfolio of retail concepts, the brand expands its global presence with the boutique designed by Berlin-based studio Gonzalez Haase AAS. Situated in the city's Marais district, the 379-sq-m store spans two floors and is designed with the concept: ‘Seoul, where the past and present coexist.' - Courtesy of Handsome Corp.
  3. The idea has been brought to life through collaborations with Parisian and Korean artists and designers. - Courtesy of Handsome Corp.
  4. A mostly achromatic space is punctuated by slightly tilted display walls and a lighting arrangement comprising a dual-beam system radiating from two vanishing points, - Courtesy of Handsome Corp.
  5. The space is, at its core, designed as a gallery. It is pragmatically constructed, and activated aesthetically through the artist-designer contributions. - Courtesy of Handsome Corp.
  6. One such contributor is Korean artist Hwang Hyeong-shin, who draws inspiration from the geometric build of urban environments and employs architectural volume as displays. - Courtesy of Handsome Corp.
  7. French contemporary graffiti artist Tanc used repetitive lines in vibrant colours to convey the energy and motion Paris is known for. - Courtesy of Handsome Corp.
  8. Kim Ara devised a piece called Vertical Lines, informed by the verticality of Seoul’s architecture. - Courtesy of Handsome Corp.
  9. The pieces add depth and colour to the interior, while communicating System's multicultural brand perspective. - Courtesy of Handsome Corp.
Item 1 of 9

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Location
Map pointer 19 Rue de Saintonge, 75003 Paris, France
Design
Gonzalez Haase AAS
Client
Handsome Corp.
Brand
System
Art
Hwang Hyeong-shin, Kim Ara, Tanc
Floor Area
379 sq-m

Collaborations with artists pay homage to Korean fashion brand System's origins while rooting it in its new context to deliver a unique shopping experience.

Key features

Handsome Corp.,

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