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Sensory features can make tech-led spaces more powerful. A Moncler exhibition shows why

BOOKMARK ARTICLE
To celebrate the 70th anniversary of fashion brand Moncler, Amsterdam-based office for design and innovation office Modem designed a multisensory exhibition space. - Benoit Florençon
The brand experience is in New York, London, Seoul, and Tokyo, and simulates an immersive mountaineering-inspired expedition. - Benoit Florençon
Called The Extraordinary Expedition, the multi-city event combines multisensory film and archival pieces. - Benoit Florençon

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Concept, Design
Scenography, Light Design
Matiere Noire
CGI Film
Sound Design
Kamal El Aoufi
Scent Design
Magique
Production NYC
Production London
Production Seoul
POP

Design and innovation office Modem designed a hybrid physical and digital exhibition to celebrate the 70th anniversary of Moncler, showing in New York, London, Seoul and Tokyo.</

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