Wow Concept’s second Madrid store wasn’t designed as a store. Here’s why
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C. de Serrano, 52, Salamanca, 28001 Madrid, Spain
Designer
Client
Wow Concept
Floor Area
3,850 sq-m
Furniture
Grupo Malasa, BRAND iC
Lighting
Luzco
Flooring
Porcelanosa, RCR Industrial Flooring
Coating
Mortex
Tapping into explorable IRL retail as a counterpoint to online shopping, Culdesac designed an intuitive purchasing environment for Wow’s customers.
Key features
The new
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