Why Byredo’s largest store is designed to morph over time

Luxury fragrance, jewellery and leather goods brand Byredo has opened its first store on the West Coast – and its largest to date. Inhabiting a full block on Los Angeles’ Melrose Avenue,
Create a free account to read the full article
Get 2 premium articles for free each month
Related Articles
MORE Retail
Want to make retail less transactional? Trade white boxes for bold geometries

Can brilliant brick-and-mortar design bring in the big bucks?

Openings: Immersive exhibitions and flagships galore

Openings: A Côte d'Azur casino, Printemps lands in New York and more

The simplicity and accessibility of Ikea's iconic tote becomes a shoppable, cerulean pop-up

In Seoul, a tiny dessert shop uses the sidewalk to bring a big community together
-thumb.jpg)
Is the shop window dead? This store forgoes classic retail layouts to cement customer loyalty
Cynthia-Ammann_01-thumb.jpg)
Openings: The Solar Biennale rises, %Arabaica coffee in Cairo and more

From gorp to grime, these 4 retail spaces embrace rougher textures as a foil for the sleek
