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Variety is the name of the game at the redesigned New Balance flagship in London

BOOKMARK ARTICLE
The 'Made in U.K.' section of the store bathes the visitor in a toasty red. The space is also meant to host special celebrations. - Courtesy of Universal Design Studio
Some sections of the store sell lifestyle, while others are more singularly focused on sport. - Courtesy of Universal Design Studio
The dressing room. - Courtesy of Universal Design Studio

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Client
New Balance
Area
1,260 sq-m

The redesigned New Balance flagship store gives shoppers the opportunity to pick and choose from a buffet of identities.

Frame’s take

From its

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