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Using parametric design, a new Rolex boutique in Toronto boasts a statement façade

BOOKMARK ARTICLE
Rolex called upon architecture studio Partisans and computational designer Arturo Tedeschi to create a digitally fabricated limestone façade for its new Toronto boutique. - Doublespace Photography
The boutique occupies the ground level of a modernist high-rise building along the city’s exclusive shopping area, Bloor Street. - Doublespace Photography
Seeking to distinguish the brand’s architectural presence from the other upscale boutiques, the design team leveraged computational design to articulate Rolex’s approach which rests at the intersection of technology and craft. - Doublespace Photography

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Architect
Computational Designer
Interior Design
Rolex HQ
Client
Royal de Versailles Jewellers
Brand
Builder
Burnac

The new Toronto boutique uses computational design to articulate the brand’s position as a leader in innovation and technology in the watchmaking world.

Key features

Royal de Versailles

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