This Coach store is inside a Boeing jet. It’s helping hyperphysical retail take flight
1 / 8
Jalan Kemus / Sempang Ampat, 78000 Alor Gajah, Melaka, Malaysia
Design
Coach, Spacemen Studio
Brand
Floor Area
420 sq-m
Set inside a repurposed Boeing 747 jet, Coach Airways provides visitors with an immersive retail experience through its holistic, nostalgic spatial narrative.
Create a free account to read the full article
Get 2 premium articles for free each month
Related Articles
MORE Retail
Openings: See the latest from Supreme, Dior and more
A restrained design language allows the ceremony of coffee-drinking to take centre stage
Customer comfort is central at a Taiwanese café where lingering is encouraged
What retailers can do to cultivate conscious consumerism
How Glossier used a product launch to make perfume discovery experiential
This retailer integrates tactile features to connect with shoppers
Want to make retail less transactional? Trade white boxes for bold geometries
Can brilliant brick-and-mortar design bring in the big bucks?
Openings: Immersive exhibitions and flagships galore
