This Changsha shop mimics its urban surroundings to generate a sense of community in-store

Changsha’s Kaifu District boasts historical sites and contemporary structures that come together to produce an energetic, eclectic commercial environment. - Fon Studio

Responding to this urban condition, the designer opted for an approach that would speak to the dynamism of the street while keeping the interior open and uncluttered. - Fon Studio

A pre-existing fire staircase, running along one side of the building, has been elevated into an urban feature, spilling out to the entrance and extending into the interior. - Fon Studio

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Location

Chao Zong Jie, Kai Fu Qu, Chang Sha Shi, Hu Nan Sheng, China, 410006

Design

Fon Studio

Brand

Whoosis

Floor Area

300 sq-m

Designed by Fon Studio, the Whoosis Store occupies Kaifu District, one of Changsha's most culturally significant areas. To connect with the city’s local community, the store facilitates opportunities for gathering and socializing.

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