Spatial surprises keep this Hangzhou beauty retailer relevant in the age of e-commerce
1 / 11
Location
Hangzhou, Zhejiang, China
Design
Lighting Design
Zhang Xu (LB Design)
Installation Design
Shanghai Faithture Props Co., Ltd.
Structure Consultant
Tao Xinwei
Construction Drawing
Haina Design Media (Shenzhen) Co., Ltd.
Managing Contractor
Graphic Design
Lu Youqi
Floor Area
300 sq-m
A system of movable product displays allows beauty retailer Super Seed to continuously change the space creating an agile and memorable in-person shopping experience.
Create a free account to read the full article
Get 2 premium articles for free each month
Related Articles
MORE Retail
Openings: See the latest from Supreme, Dior and more
A restrained design language allows the ceremony of coffee-drinking to take centre stage
Customer comfort is central at a Taiwanese café where lingering is encouraged
What retailers can do to cultivate conscious consumerism
How Glossier used a product launch to make perfume discovery experiential
This retailer integrates tactile features to connect with shoppers
Want to make retail less transactional? Trade white boxes for bold geometries
Can brilliant brick-and-mortar design bring in the big bucks?
Openings: Immersive exhibitions and flagships galore
