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Running brand On uses technology for community activation at its first flagship, in London

BOOKMARK ARTICLE
Swiss running shoe and apparel brand On opened its first standalone store on London’s Regent Street. - Courtesy of On
The ground floor is dedicated to the local running community to host programming like panels, group workouts and events. - Courtesy of On
Collections are organized according to performance attributes, helping customers to filter their shopping experience by preferences. - Courtesy of On

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Swiss running brand On has opened its first standalone flagship store on London's Regent Street, designing the customer experience around community and technology.

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