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Rihanna’s Fenty Hair lands at Selfridges with an interactive ‘Mane Street’

BOOKMARK ARTICLE
Running until the 28th of September, the Fenty Hair ‘Mane Street’ pop-up represents a collaboration between the new haircare brand, StudioXAG and London department store Selfridges. - Tim Charles
Occupying Selfridges’ well-known ‘Corner Shop’ location, it’s framed like a small-town American Main Street – albeit being entirely rendered in pastel pink, blue and purple hues. - Tim Charles
Dedicated sections within the large-scale install include the ‘Hair Heaven Salon’, ‘Fenty Flower Market’, ‘Ice Dream Cart’ and ‘Fenty Hair Supply Store’. - Tim Charles

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Launched earlier this summer, Fenty Hair – an extension of Rihanna’s beauty universe – has unveiled a multisensory pop-up at Selfridges in London.

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Running until the 28

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