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Raw yet refined, this grotto-like LA store challenges luxury retail conventions

BOOKMARK ARTICLE
The new 424 Melrose Place store, designed by Zoo as Zoo in collaboration with Guillermo Andrade, takes customers on a journey that reflects the brand’s bold and experimental ethos. - Courtesy of Zoo as Zoo
The 151-sq-m store stands out in an upscale neighbourhood with its mystic, grotto-like design. - Courtesy of Zoo as Zoo
Juxtaposing industrial materials – concrete, cement and steel – with organic elements, the space proposes a dynamic interplay of cold and warm tones. - Courtesy of Zoo as Zoo

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The new 424 Melrose Place store, designed by Zoo as Zoo in collaboration with Guillermo Andrade, takes customers on a journey that reflects the brand’s bold and experimental ethos.

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