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Playful store interiors invite the community to connect with a Melbourne fashion brand

BOOKMARK ARTICLE
Visitors enter the partially subterranean space via three staggered galvanized steel steps. - Courtesy of Up There
Two colourful accessory displays with cartoon-like characters mediate the front of the store and the main retail points. - Courtesy of Up There
A programmable, backlit plexiglass display table runs the depth of the space, with clothing displays suspended from the ceiling to either side. - Courtesy of Up There

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Fashion and lifestyle brand Up There leaned into a sense of playfulness in its Melbourne flagship as a way of using its retail space to meaningfully connect with its customer base.

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