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Playful store interiors invite the community to connect with a Melbourne fashion brand

Premium
13 Nov 2023
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Retail
BOOKMARK ARTICLE
Playful store interiors invite the community to connect with a Melbourne fashion brand
  1. Visitors enter the partially subterranean space via three staggered galvanized steel steps. - Courtesy of Up There
  2. Two colourful accessory displays with cartoon-like characters mediate the front of the store and the main retail points. - Courtesy of Up There
  3. A programmable, backlit plexiglass display table runs the depth of the space, with clothing displays suspended from the ceiling to either side. - Courtesy of Up There
  4. The green carpet and coloured lighting are reflected onto the perforated metal ceilings along with, creating an oil slick-like effect. - Courtesy of Up There
  5. Shoe display shelves are set against a mirrored backdrop with adjacent red banquettes that also provide seating for an in-house café at the back of the space. - Courtesy of Up There
  6. Burnt yellow-orange curtains in the changing rooms provide more saturated colour. - Courtesy of Up There
  7. The space doubles as a social spot for its community, inviting customers to linger and continue to shop the adjacent product offer while they sip coffee. - Courtesy of Up There
  8. A wooden display table next to the café allows visitors to continue shopping while they sip coffee. - Courtesy of Up There
Item 1 of 8
  1. Visitors enter the partially subterranean space via three staggered galvanized steel steps. - Courtesy of Up There
  2. Two colourful accessory displays with cartoon-like characters mediate the front of the store and the main retail points. - Courtesy of Up There
  3. A programmable, backlit plexiglass display table runs the depth of the space, with clothing displays suspended from the ceiling to either side. - Courtesy of Up There
  4. The green carpet and coloured lighting are reflected onto the perforated metal ceilings along with, creating an oil slick-like effect. - Courtesy of Up There
  5. Shoe display shelves are set against a mirrored backdrop with adjacent red banquettes that also provide seating for an in-house café at the back of the space. - Courtesy of Up There
  6. Burnt yellow-orange curtains in the changing rooms provide more saturated colour. - Courtesy of Up There
  7. The space doubles as a social spot for its community, inviting customers to linger and continue to shop the adjacent product offer while they sip coffee. - Courtesy of Up There
  8. A wooden display table next to the café allows visitors to continue shopping while they sip coffee. - Courtesy of Up There
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Location
Map pointer 69 Flinders Ln, Melbourne VIC 3000, Australia
Design
Kennedy Nolan
Client
Up There

Fashion and lifestyle brand Up There leaned into a sense of playfulness in its Melbourne flagship as a way of using its retail space to meaningfully connect with its customer base.

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