Nike doubles down on dance with an interactive set at its Paris House of Innovation

Nike celebrated the launch of its first dance collection with a Random Studio-designed audiovisual takeover at its Paris House of Innovation. - Tom D Morgan

Working in tandem with Nike’s ‘Own the Floor’ campaign, the Random Studio collaboration served to ‘infuse the store with the infectious audiovisual energy of dance,’ say the designers. - Tom D Morgan

Dance styles represented by the campaign – including breakbeat, voguing and afrobeat – are introduced at the window displays. - Tom D Morgan

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Location

79 Av. des Champs-Élysées, 75008 Paris, France

Design

Random Studio

Brand

Nike

Nike celebrated the launch of its first dance collection with a Random Studio-designed audiovisual takeover at its Paris House of Innovation.

Key features

Working in tandem with Nike’s ‘

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Nike doubles down on dance with an interactive set at its Paris House of Innovation

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