Nespresso’s new retail concept delivers the same experience as its product
Drop a capsule into a Nespresso machine, push a button and voilà, an espresso of consistent quality; ready to be enjoyed without having to turn on your stove or even change out of your pyjamas. In the same way, the Nespresso boutique on Rue des Se
Create a free account to read the full article
Get 2 premium articles for free each month
Related Articles
MORE Retail
Shape, structure and sensory activation form this Seoul retailer's escapist environment
An in-store skate bowl breeds participation, not passive consumption, at Supreme Miami
AIM Architecture's Zara flagship in Nanjing connects to local heritage, going beyond retail aims
Narrative architecture forges emotion and immersion at Bosideng's Beijing flagship
Openings: See the latest from Supreme, Dior and more
A restrained design language allows the ceremony of coffee-drinking to take centre stage
Customer comfort is central at a Taiwanese café where lingering is encouraged
What retailers can do to cultivate conscious consumerism
How Glossier used a product launch to make perfume discovery experiential
