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Low tech, high impact. See Random Studio’s paper pop-up for Toteme in Seoul

BOOKMARK ARTICLE
Random Studio designed a pop-up store for Swedish fashion brand Toteme in Seoul, to mark the brand’s launch in the Korean market. - Courtesy of Random Studio
From 6 to 18 December 2024, the pop-up store featured the brand’s Fall/Winter 2024 runway and ready-to-wear collection. - Courtesy of Random Studio
The space was constructed of hanji, a traditional Korean paper handcrafted from mulberry tree bark. - Courtesy of Random Studio

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Random Studio turned to traditional Korean materials and techniques for Toteme's Seoul pop-up.

Key features

Random Studio designed a pop-up store for Swedish fashion brand Toteme in Seou

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