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In Kyiv, chartreuse shelves and electric pulleys bring a retail store to life

BOOKMARK ARTICLE
Following three years online, this store marks the debut physical space for Kyiv-based curated clothing and lifestyle brand Newborn K. - Yevhenii Avramenko
Minimalist in execution yet rich in material contrast, the store features raw concrete, stainless steel, mirrors and fibre optic wiring. The light materials offset the shop's heavy concrete shell. - Yevhenii Avramenko
Railings suspended by electric pulleys can be raised or lowered to allow for adaptable merchandising and spatial transformation, from everyday shopping to event-ready 'party mode'. - Yevhenii Avramenko

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Area
120 sq-m

Newborn K is a vibrant example of playful architecture, with unexpected elements and bold neon accents inserting freshness into Kyiv’s shopping scene.

Frame’s take

This store marks the d

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