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Immersive retail can be sustainable, shows a Brazilian beauty store

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The store occupies 253 sq-m of Rua dos Pinherios in São Paulo, Brazil. - Courtesy of Triptyque Architecture
The store comprises a café, beauty salon, events area and perfumery. - Courtesy of Triptyque Architecture
The team aspires for this particular home for their brand to feel like a ‘contemporary artisanal laboratory’. - Courtesy of Triptyque Architecture

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Occupying 253 sq-m of Rua dos Pinherios in São Paulo, Brazil, the Boticário Lab concept store offers up an experimental shopping experience within a mixed-use space

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