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How this Shenzhen boutique achieves its immersive interior without tech

Premium
10 Apr 2023
•
Retail
BOOKMARK ARTICLE
How this Shenzhen boutique achieves its immersive interior without tech
  1. Various Associates designed the SND Concept Store Shenzhen. - SFAP
  2. Entering the store, a massive mountain-shaped dune, diagonally spanning 21-m, serves as space for clothing displays - SFAP
  3. Underneath it on its backside, it is home to fitting rooms. - SFAP
  4. The dramatic structure also conceals the store’s functional equipment like pipes and electrical wiring, creating a clean aesthetic through the black-and-white space. - SFAP
  5. A black wayfinding path surrounded by mining lights encourages visitors to discover the products on display throughout the cavernous 500-sq-m store. - SFAP
  6. A black pyramid structure hosts an additional display area with a black rock-like display table at its centre for exhibiting jewellery and other accessories. - SFAP
  7. Display fixtures are made of raw iron materials and creating industrial contrast with the soft white organic shapes throughout the space. - SFAP
  8. The store's design creates an immersive experience without the use of technology-led installations. - SFAP
Item 1 of 8
  1. Various Associates designed the SND Concept Store Shenzhen. - SFAP
  2. Entering the store, a massive mountain-shaped dune, diagonally spanning 21-m, serves as space for clothing displays - SFAP
  3. Underneath it on its backside, it is home to fitting rooms. - SFAP
  4. The dramatic structure also conceals the store’s functional equipment like pipes and electrical wiring, creating a clean aesthetic through the black-and-white space. - SFAP
  5. A black wayfinding path surrounded by mining lights encourages visitors to discover the products on display throughout the cavernous 500-sq-m store. - SFAP
  6. A black pyramid structure hosts an additional display area with a black rock-like display table at its centre for exhibiting jewellery and other accessories. - SFAP
  7. Display fixtures are made of raw iron materials and creating industrial contrast with the soft white organic shapes throughout the space. - SFAP
  8. The store's design creates an immersive experience without the use of technology-led installations. - SFAP
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Location
Map pointer Shenzhen, Guangdong Province, China
Design
Various Associates
Client
SND
Floor Area
500 sq-m

For the high-end fashion retailer SND’s Shenzhen boutique, Various Associates designed an immersive tech-free retail environment.

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