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How a Coach pop-up at Selfridges helps normalize sustainable retail design

BOOKMARK ARTICLE
StudioXag's circular response captures Coach's innovative outlook using a playful visual aesthetic. - Andrew Meredith
Signage hangs on the frame in a matching orange colour and describes the brand’s sustainability goals. - Andrew Meredith
Coach's new sustainable bag collection gleams beneath the bright lights of Selfridges' window 20 display in London, perched upon a sculptural, lightweight twisted frame. - Andrew Meredith

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Design
Coach, StudioXag
Brand
Coach

Tasked with realizing a retail space for Coach's new collection, StudioXag's circular response i

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