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Has this Nike installation cracked the code of retail's AI revolution?

BOOKMARK ARTICLE
Modem designed an AI-powered retail installation for the Nike House of Innovation Paris, to mark the launch of the Air Max Pulse sneaker. - Benoit Florencon
The exhibition used AI image generator DALL·E 2, a deep learning model developed by OpenAI which uses prompt descriptions to produce imagery. - Benoit Florencon
The designer developed a custom mixing table, which allows guests to make selections from pre-defined prompt components. - Benoit Florencon

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An immersive retail installation by Modem for Nike allows users to create unique Air Max-inspired imagery with an AI generator.

Key features

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