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Gentle Monster sets a new benchmark for experiential retail with a mega-flagship in Beijing

BOOKMARK ARTICLE
The new flagship is situated in Sanlitun Taikoo Li's South District. - Courtesy of Gentle Monster
Multimedia displays and green lights cover the exterior. - Courtesy of Gentle Monster
Giant, surrealistic sculptures inhabit the retail areas. - Courtesy of Gentle Monster

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With an interior that visualizes our future relationship with data, Gentle Monster’s newest Beijing store is its largest flagship to date.

Key featu

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