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Clothing retailer or social facilitator? An Arc'teryx ski-resort shop lets the brand be both

BOOKMARK ARTICLE
A symbolic ‘campfire in the snow’, Arc’teryx’s store at the Beidahu Ski Resort in Jilin, China, creates a flow of interaction between people and the brand. - SFAP
A circular veranda is the transition point between the exterior and interior, and a place where people can gather for a break. - SFAP
Only one-third of the space is used for sales – brand engagement is the priority. - SFAP

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Design
Still Young
Interior Floor Area
224 sq-m
Exterior Floor Area
241 sq-m

A symbolic ‘campfire in the snow’, Arc’teryx’s store at the Beidahu Ski Resort in Jilin, China, creates a flow of interaction between people and the brand

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