Enjoy 2 free articles a month. For unlimited access, get a membership now.

Charlotte Tilbury’s latest pop-up created an emotional world around its fragrances

BOOKMARK ARTICLE
To promote its new fragrance range, Collection of Emotions, Charlotte Tilbury designed a pop-up store and experience, with production and installation completed by StudioXAG. - Alex Kurunis
Hosted in a warehouse at London’s Protein Studios, the immersive pop-up event aimed to submerge visitors in the world of each fragrance. - Alex Kurunis
Split across six experiential rooms, a reception and a gift shop, the design sought to elicit an emotional response based on the identity of each of the range’s scents. - Alex Kurunis

1 / 10

Design, Brand
Installation and Production

Each room of the pop-up was modelled after one of the six fragrances in the makeup brand’s Collection of Emotions range.

Key features

To promote its new fragrance range, Collection of Em

Create a free account to read the full article

Get 2 premium articles for free each month