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Can modular space drive innovation in merchandising? Jewellery brand Tom Wood thinks so

BOOKMARK ARTICLE
Norwegian jewellery brand Tom Wood adopted a modular mindset for its new Specific Generic-designed Oslo flagship. - Einar Aslaksen
Tom Wood approached its new Oslo flagship by focusing on elements that can be remade or recycled as years go on. - Einar Aslaksen
Specific Generic – which the jewellery brand partnered with in 2020 – worked primarily with aluminium and steel to craft the interior. - Einar Aslaksen

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Norwegian jewellery brand Tom Wood adopted a modular mindset for its new Specific Generic-designed Oslo flagship.

Key features

Seeking an interior t

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