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Can gamification help sustainable fashion stick on the high street?

Premium
16 Jun 2023
•
Retail
BOOKMARK ARTICLE
Can gamification help sustainable fashion stick on the high street?
  1. Selfridges launched the Stock Market at the Corner Shop, a month-long circular retail experience at its Oxford Street flagship. - Courtesy of Selfridges
  2. Customers can exchange pre-owned fashion items for Selfridges credit and restore or upcycle clothing and other accessories, in a space inspired by the London Stock Exchange. - Courtesy of Selfridges
  3. The space was transformed into a ‘trading floor’ for buying, selling, repairing and upcycling with a stock exchange-inspired 360-degree data screen desk. - Courtesy of Selfridges
  4. Stock tickers and screens display an itinerary of programming where visitors can learn upcycling techniques from experts in the space. - Courtesy of Selfridges
  5. Employees at different stations can help connect customers with circular services from repairing handbags and shoes to browsing curated vintage fashion. - Courtesy of Selfridges
  6. The month-long pop-up is part of Worn Again, a series of secondhand and circular shopping experiences at the department store. - Courtesy of Selfridges
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  1. Selfridges launched the Stock Market at the Corner Shop, a month-long circular retail experience at its Oxford Street flagship. - Courtesy of Selfridges
  2. Customers can exchange pre-owned fashion items for Selfridges credit and restore or upcycle clothing and other accessories, in a space inspired by the London Stock Exchange. - Courtesy of Selfridges
  3. The space was transformed into a ‘trading floor’ for buying, selling, repairing and upcycling with a stock exchange-inspired 360-degree data screen desk. - Courtesy of Selfridges
  4. Stock tickers and screens display an itinerary of programming where visitors can learn upcycling techniques from experts in the space. - Courtesy of Selfridges
  5. Employees at different stations can help connect customers with circular services from repairing handbags and shoes to browsing curated vintage fashion. - Courtesy of Selfridges
  6. The month-long pop-up is part of Worn Again, a series of secondhand and circular shopping experiences at the department store. - Courtesy of Selfridges
Item 1 of 6

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Location
Map pointer 400 Oxford St, London W1A 1AB, UK
Design, Brand
Selfridges

Using motifs from the London Stock Exchange, Selfridges brought circular fashion practices to its flagship store with clothing trading and repair in a month-long pop-up.

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