Camera brand Nikon rethinks its retail approach for a new generation of photographers

1 / 12
Design
Brand
Nikon
Contracting
Shanghai Jinwei Building Decoration Engineering Co., Ltd.
Furnishing
Jiangsu Zhansen Fixture & Furniture Co., Ltd.
The leader in imaging teamed up with Lukstudio for its newest Shanghai presence, which is designed to attract a younger audience.
Key features
The st
Create a free account to read the full article
Get 2 premium articles for free each month
Related Articles
MORE Retail
Cracks, grain and patina tell a healing story in Shanghai store

A sloping Suzhou showroom plays with elevation to redefine outdoor retail

4 shops prove that imagination is the new brand currency

When store becomes story: Ader Error uses installations to create a surreal shopping experience

Say Architects remedies retail fatigue with a canopy-inspired interior

FRAME’s summer selection: 5 insightful articles to keep you up to date, wherever you are

11 tonnes of recycled plastic are just the start of circularity at a self-care-space in Jakarta

Do aesthetics lead at today’s grocery store?

Head to Austria to see this chocolate store fit ‘for both wafer lovers and design enthusiasts’
-cover-thumb.jpg)