Camera brand Nikon rethinks its retail approach for a new generation of photographers
1 / 12
Huai Hai Zhong Lu, Huang Pu Qu, Shang Hai Shi, China
Design
Brand
Nikon
Contracting
Shanghai Jinwei Building Decoration Engineering Co., Ltd.
Furnishing
Jiangsu Zhansen Fixture & Furniture Co., Ltd.
The leader in imaging teamed up with Lukstudio for its newest Shanghai presence, which is designed to attract a younger audience.
Key features
The st
Create a free account to read the full article
Get 2 premium articles for free each month
Related Articles
MORE Retail
Openings: Immersive exhibitions and flagships galore
Openings: A Côte d'Azur casino, Printemps lands in New York and more
The simplicity and accessibility of Ikea's iconic tote becomes a shoppable, cerulean pop-up
In Seoul, a tiny dessert shop uses the sidewalk to bring a big community together
-thumb.jpg)
Is the shop window dead? This store forgoes classic retail layouts to cement customer loyalty
Cynthia-Ammann_01-thumb.jpg)
Openings: The Solar Biennale rises, %Arabaica coffee in Cairo and more
From gorp to grime, these 4 retail spaces embrace rougher textures as a foil for the sleek
Crosby Studios shows retail is a point of brand immersion with Camperlab’s first flagship
Openings: An Issey Miyake store, Washington, D.C. members club and more
