Are immersive activations what will help department stores survive? This Chinese project makes a case
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Wang Fu Jing Da Jie, Dong Cheng Qu, Bei Jing Shi, China, 100006
Design
Client
Visuals
Visual Wang Studio
Floor Area
189 sq-m
The Dong’an Luxemporium department store in Beijing is committed to creating a spatially diverse retail experience, as made evident by the cliché-free winterscape in
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