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AMO helps Stone Island reach out to its community with a new retail identity concept

BOOKMARK ARTICLE
The store is located on Chicago's East Oak Street. - Marco Cappelletti
A digital ceiling hangs over the entry hallway. - Marco Cappelletti
The retail-design scheme emphasizes Stone Island’s focus on technology and development. - Marco Cappelletti

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Design
Collaborators
Tim Hooijmans, Tim Teven Studio, Elvis Wesley, Studio Corkhino
Floor Area
180 sq-m

Stone Island enlisted OMA/AMO to forge its new retail identity. The updated spatial branding has been unveiled at the Italian fashion label’s Chicago store.

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