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Adidas’s AI-generated façade in Shenzhen communicates the brand's tech values

BOOKMARK ARTICLE
Shanghai-based retail design agency Storeage designed the Shenzen flagship for Adidas. - DUO Photography
The 3,000-sq-m store is located in Shenzen’s Futian Galaxy Coco Park shopping centre. - DUO Photography
Storeage and Race Design and Build developed the façade using an AI algorithm to create a pattern made using glass fibre reinforced concrete. - DUO Photography

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Client
Design
Engineering
Race Design, Build
Construction
Shanghai Huishi Decoration Engineering Co., Ltd
Floor Area
3,000 sq-m

For Adidas’s Shenzhen flagship store, Storeage used AI to generate a building façade that serves to create a space which positions the brand as a technology innovato

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