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A Shiseido holiday window display puts a spotlight on traditional Japanese craft

BOOKMARK ARTICLE
Displayed at Shiseido Parlour in Ginza, Tokyo, Beauty From Within, a holiday activation designed by Shiseido Creative and Hakuten, was awarded Window Display of the Year. - Masayuki Hayashi
Named Beauty from Within, the design transformed traditional, handcrafted Japanese umbrellas (wagasa) into a Christmas tree and wreath. - Masayuki Hayashi
The designers saw the link between these seemingly unrelated symbols, which both represent good fortune and protection from evil spirits. - Masayuki Hayashi

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Design
Shiseido Creative and Hakuten
Floor Area
10 sq-m

Displayed at Shiseido Parlour in Ginza, Tokyo, Beauty From Within, a holiday activation designed by Shiseido Creative and Hakuten, was awar

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