A multisensory Mugler perfume pop-up at Selfridges sells by going beyond scent
1 / 11
Location
400 Oxford St, London W1C, UK
Scenography
Brand
Immersive Audio
Physical Production
A Random Studio-designed pop-up space for the Mugler perfume Angel at Selfridges London engages visitors' senses with a truly immersive brand experience.
Create a free account to read the full article
Get 2 premium articles for free each month
Related Articles
MORE Retail
Openings: See the latest from Supreme, Dior and more
A restrained design language allows the ceremony of coffee-drinking to take centre stage
Customer comfort is central at a Taiwanese café where lingering is encouraged
What retailers can do to cultivate conscious consumerism
How Glossier used a product launch to make perfume discovery experiential
This retailer integrates tactile features to connect with shoppers
Want to make retail less transactional? Trade white boxes for bold geometries
Can brilliant brick-and-mortar design bring in the big bucks?
Openings: Immersive exhibitions and flagships galore
