A digital-native streetwear label makes a bid for the high street with this buzzy Madrid store
![Fatigued shoppers can get some R&R in the shop’s rest area, which is anchored by stadium-inspired velvet sofas and a gallery of archival photographs of iconic football players, ‘paying homage to these figures as contemporary gods, [and] reinforcing the link between popular culture, sports and modern mythology.’ - Miguel Fernández-Galiano](https://d1tm14lrsghf7q.cloudfront.net/public/media/174513/conversions/FakeGods_ElDepartamento_7-thumb.jpg)
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Calle de Fuencarral, 72, Centro, Centro, 28004 Madrid, Spain
Design
Brand
Construction
Nula
Lighting
Ceilica, Ilumisa
Textiles
Deco&You
Floor Area
90 sq-m
Urban fashion brand Fake Gods is introducing itself on the physical retail scene with a Madrid flagship envisioned as a commercial Garden of Eden.
Key features
After building its busines
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