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Playful escapism boosts community engagement at this Kyiv fashion space

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07 Nov 2024
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Retail
BOOKMARK ARTICLE
Playful escapism boosts community engagement at this Kyiv fashion space
  1. Situated in the heart of Kyiv, the One by One store’s positive, playful design provides an inspiring space that opposes the reality of the ongoing war in Ukraine. - Pavlo Lutov
  2. The design creates a joyful sanctuary where visitors can find a moment of relief from the burden of the ongoing invasion. - Dmytro Dychek
  3. ‘We wanted to offer an escape’, explains Victoria Karieva, lead designer at Between the Walls. - Dmytro Dychek
  4. 'A place where people could experience joy, ease and a sense of distraction, even if just for a short while,' Karieva says. - Pavlo Lutov
  5. Central to this experience is an interactive circular pool filled with light blue balls, intended to spark a sense of child-like wonder. - Dmytro Dychek
  6. Calm ambient lighting softens the starkness of the white palette while striking three-dimensional lamps add artistic flair to the space. - Pavlo Lutov
  7. Thoughtful design features – like the cozy seating area that doubles as a photo zone – invite customers to connect while also enhancing both the visual and functional aspects of the space. - Pavlo Lutov
  8. A modern, minimalist interior defined by white walls and tiled floors provides a clean slate for the curated clothing displays. - Dmytro Dychek
Item 1 of 8
  1. Situated in the heart of Kyiv, the One by One store’s positive, playful design provides an inspiring space that opposes the reality of the ongoing war in Ukraine. - Pavlo Lutov
  2. The design creates a joyful sanctuary where visitors can find a moment of relief from the burden of the ongoing invasion. - Dmytro Dychek
  3. ‘We wanted to offer an escape’, explains Victoria Karieva, lead designer at Between the Walls. - Dmytro Dychek
  4. 'A place where people could experience joy, ease and a sense of distraction, even if just for a short while,' Karieva says. - Pavlo Lutov
  5. Central to this experience is an interactive circular pool filled with light blue balls, intended to spark a sense of child-like wonder. - Dmytro Dychek
  6. Calm ambient lighting softens the starkness of the white palette while striking three-dimensional lamps add artistic flair to the space. - Pavlo Lutov
  7. Thoughtful design features – like the cozy seating area that doubles as a photo zone – invite customers to connect while also enhancing both the visual and functional aspects of the space. - Pavlo Lutov
  8. A modern, minimalist interior defined by white walls and tiled floors provides a clean slate for the curated clothing displays. - Dmytro Dychek
Item 1 of 8

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Location
Map pointer Velyka Vasylkivska St, 10А, Kyiv, Ukraine, 02000
Design
Between the Walls
Brand
One by One

One by One’s flagship showroom in Kyiv, Ukraine, is crafted to embody resilience, creativity and play. 

Key features 

Situated in the heart of Kyiv, the One by One store’s posi

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