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Play is crucial for families. Lego brings it to the fore with a child-friendly art gallery in Paris

BOOKMARK ARTICLE
Reaffirming the importance of play for family health, Lego’s Superpower Studios is an immersive art gallery at La Gaîté Lyrique in Paris. The installation is signed by Sarah Andelman, among other international creatives. - Courtesy of Lego
Putting a youthful spin on what is normally an adult-centric space – the art gallery – Superpower Studios was inspired by the fact that ‘two-in-five families (41%) lack access to adequate or safe spaces for playful activities and where one in five (20%) families never play together,’ according to Lego Group. - Courtesy of Lego
Each artist developed an immersive room, drawing upon Lego’s iconic toys and branding. - Courtesy of Lego

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Creative Advisor
Sarah Andelman
Brand
Artists
Aurélia Durand, Chen Fenwan, Ekow Nimako

Reaffirming the importance of play for family health, Lego’s Superpower Studios is an immersive art gallery at La Gaîté Lyrique in Paris. The installation is signed by Sarah Andelman, among other international creatives.

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