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Pivoting from luxury fashion norms, Louis Vuitton’s latest show used a Parisian icon as its set

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Pharrell's first collection for the Louis Vuitton Menswear SS24 was one of Paris Fashion Week’s most highly anticipated presentations. - Courtesy of Louis Vuitton
It took place on Pont Neuf, the city’s oldest and one of its most iconic bridges. - Courtesy of Louis Vuitton
The runway was decorated with gold chessboard floors. - Courtesy of Louis Vuitton

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Brand
Louis Vuitton

In his first presentation as Louis Vuitton’s newly appointed menswear creative director, Pharrell Williams breaks away from the brand’s fixed show venue in Paris for

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