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Phygital fashion shows are here to stay. Gucci's SS23 runway builds on the movement

BOOKMARK ARTICLE
Gucci’s SS23 set was covered in portraits captured by Mark Peckmezian. - Matteo Canestraro
The show, dubbed ‘Gucci Twinsburg’, was staged at The Gucci Hub, the brand’s Milan headquarters. - Matteo Canestraro
The presentation was also livestreamed on Chinese social media platforms. - Matteo Canestraro

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Design, Production
Brand
Music Direction
Alessandro Michele, Giovanni Attili
Music Composition

Challenging the monocentric runway, Gucci’s SS23 set symbolized aspects of the decentralization of one’s personal universe and the relationship between originals and

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