Phygital fashion shows are here to stay. Gucci's SS23 runway builds on the movement

1 / 8
Design, Production
Brand
Music Direction
Alessandro Michele, Giovanni Attili
Music Composition
Challenging the monocentric runway, Gucci’s SS23 set symbolized aspects of the decentralization of one’s personal universe and the relationship between originals and
Create a free account to read the full article
Get 2 premium articles for free each month
Related Articles
MORE Shows
Using sails to build lightweight forms, Zelt Studio immerses festivalgoers in a stage of alien beauty

For the launch of its indoor-outdoor homeware collection, Rains marries brutalism and biophilia

Formafantasma brings Shaker values to its exhibition design for Vitra Design Museum

Switch gears into summer mode with this week’s exhibitions and openings

Hermès' SS26 show is an exercise in distortion, dissolution and disappearance

From four-hour wrap-ups to gentle robots, SS26 stretched the very definition of a fashion show

Are carpets the lipstick of fashion shows? Prada Menswear SS26 believes so

All the world's a stage when 4 fashion shows bring theatrics to scenography

Es Devlin's staging flipped viewer and viewed in Louis Vuitton's 2026 Cruise show
