Outer Space or a doughnut shop? A Bangkok bakery uses fantasy to strengthen its branding
1 / 11
99 N Sathon Rd, Khwaeng Silom, Khet Bang Rak, Krung Thep Maha Nakhon 10500, Thailand
Design
Spacecraft
Brand identity, graphic design
Tanapoom Pornanong
Floor Area
100 sq-m
The Spacecraft-designed interiors of Bangkok American-style doughnut shop UFO Doughnuts establish a notable yet subtle brand identity based on its signature sweet treats.
Create a free account to read the full article
Get 2 premium articles for free each month
Related Articles
MORE Hospitality
Openings: An Issey Miyake store, Washington, D.C. members club and more
We Are Ona takes us back to the future in an immersive Paris pop-up restaurant
Are stadiums the next urban hospitality hotspots?
Report Recap: What do people travel for? The next generation of globetrotters seeks community
Dropping alcohol sales? China's top brewer responds with an experiential hub
Report Recap: How modern living, work and play practices will manifest in our built environment
Wellness, luxury and functionality come together in this Helsinki pilates studio
Openings: Starck. Alaïa. Mugler. Lang. Lemaire. Dior. Fashion-fuelled exhibitions, and a hotel
This coffee roastery was built from the grounds up with the help of a biobased material developer
