Nike’s House of Innovation 000 shows that big data does not equal loss of theatre
Amid ongoing retail turbulence that this year alone has seen legacy brands like Sears and Toys R Us close the majority of their locations, opening a splashy flagship store at a sought-after address can feel like an almost countercultural gesture.
Create a free account to read the full article
Get 2 premium articles for free each month
Related Articles
MORE Retail
Openings: A Côte d'Azur casino, Printemps lands in New York and more
The simplicity and accessibility of Ikea's iconic tote becomes a shoppable, cerulean pop-up
In Seoul, a tiny dessert shop uses the sidewalk to bring a big community together
-thumb.jpg)
Is the shop window dead? This store forgoes classic retail layouts to cement customer loyalty
Cynthia-Ammann_01-thumb.jpg)
Openings: The Solar Biennale rises, %Arabaica coffee in Cairo and more
From gorp to grime, these 4 retail spaces embrace rougher textures as a foil for the sleek
Crosby Studios shows retail is a point of brand immersion with Camperlab’s first flagship
Openings: An Issey Miyake store, Washington, D.C. members club and more
The 2010s are back, but this Barcelona jewellery shop shows we don’t have to be afraid
