Enjoy 2 free articles a month. For unlimited access, get a membership now.

Nike shows how big brands can approach sponsored event spaces more genuinely

BOOKMARK ARTICLE
Nike sponsored and hosted the Join Forces x Diablo Battle dance competition at the Pavillon Cambon in Paris in November 2022. - Amir
A performance space designed by Paf Atelier and Yard Agency was temporarily inserted into the cultural space. - Amir
The design intervention sought to reproduce a public boulevard space where such types of performances originate and are closely intertwined with. - Amir

1 / 7

Design
Paf Atelier, Yard Agency
Brand

A Paf Atelier and Yard Agency-designed performance space for the Nike-sponsored Join Forces x Diablo Battle dance competition in Paris took cues from street dance’s origins

Create a free account to read the full article

Get 2 premium articles for free each month